Known for taking classic American tattoo art and creating an art-form, Ed Hardy stepped into the fashion space back in the early 2000s when he licensed his art designs for a clothing line.

It took less than two years for the line to explode into the fashion world and become one of the most desired and recognised brands of its time.

Don Ed Hardy is considered by many to be the godfather of tattoo. His unique style fuses Japanese art with American styling, it brought tattoo artistry into the world of fashion. The bold and edgy graphic-led clothing positions Ed Hardy at the front of trends.

Apparel Brands hold the UK license for underwear, socks, sleepwear and slippers for the brand. It is our mission to stay true to the essence of don Ed Hardy and bring his originality into dynamic lifestyle products.