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Apparel Brands
GROUP
Apparel Brands is one of the fastest growing multi-brand owner and operators.
With a strategic brand portfolio and track record in operational excellence, it builds and transforms Global brands to connect with new audiences.








WE Design.
We Source.
We Market.
We Sell.
As a Global owner of fashion brand intellectual properties, Apparel Brands has created a network of licensees, scaling internationally through non-core categories.
Apparel Brands has established itself as a specialist in International Wholesale and eCommerce distribution. With a customer base including some of the biggest names in Global retail; sales offices in UK, Europe and North Americas sell to retailers and manage branded eCommerce sites.
At the heart of the organisation is a commitment to people, product and success of customers. Apparel Brands fosters an inclusive and respectful working environment that values diversity of thought and experience.
We embrace change
We are decisive
We are humble
We are passionate
We communicate clearly
We do the right thing.

Back to where it began: the Bench Revival
Blending the best of the past and present, Bench’s Open House sample sale fused fashion, music, and culture in a one-night-only celebration.

Bench launches AW25 seasonal collection
The Manchester-born streetwear label Bench returns this Autumn/Winter with its most dynamic collection to date.

Introducing NICCE AW25: All Hours
We’re proud to unveil NICCE AW25: All Hours, a collection designed for the city, the after-hours, and everything in between. Rooted in the rhythm of urban life, NICCE continues to draw inspiration from the pulse of the streets - culture, music, movement, and creativity - and this season is no exception.





