About Us
The UK's fastest growing house of brands


A TRUSTED BRAND HOUSE
Founded in 2017, Apparel Brands has quickly established itself as a dynamic house of brands.
Manchester based Apparel Brands has rapidly transformed its business, from licensed apparel, to a growing portfolio of Global brands, over the last eight years.
Backed by
Our business model targets brand IP and license acquisitions, onboarding into the Apparel Brands eco-system and driving strategic choices that grow and expand their capabilities across design; sourcing; distribution and marketing. We hold relationships with leading third-party retailers, agents and operationalise branded eCommerce sites.
Backed by
True Capital
since 2023, the Apparel Brands portfolio includes iconic streetwear and fashion labels such as Bench and Nicce, renowned accessory and Kids brand Just Hype, alongside licensed products from distinguished names Farah, Seafolly and Ed Hardy.Our business model targets brand IP and license acquisitions, onboarding into the Apparel Brands eco-system and driving strategic choices that grow and expand their capabilities across design; sourcing; distribution and marketing. We hold relationships with leading third-party retailers, agents and operationalise branded eCommerce sites.
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