About Us

The UK's fastest growing house of brands

A TRUSTED BRAND HOUSE

Founded in 2017, Apparel Brands has quickly established itself as a dynamic house of brands.

Manchester based Apparel Brands has rapidly transformed its business, from licensed apparel, to a growing portfolio of Global brands, over the last eight years.

Backed by True Capital since 2023, the Apparel Brands portfolio includes iconic streetwear and fashion labels such as Bench and Nicce, renowned accessory and Kids brand Just Hype, alongside licensed products from distinguished names Farah, Seafolly and Ed Hardy.

Our business model targets brand IP and license acquisitions, onboarding into the Apparel Brands eco-system and driving strategic choices that grow and expand their capabilities across design; sourcing; distribution and marketing. We hold relationships with leading third-party retailers, agents and operationalise branded eCommerce sites.

The History of Apparel Brands

2017

Licensed apparel

Peter Wood and Ama Singh founded the business taking on licences.
Our first brand was Farah.

2018

Licensed apparel

For Slazenger, Kangol
and headwear for Von Dutch

2019

Licensed apparel

For Bench apparel

2020

BENCH IP acquired

30% holding in Bench ROW rights acquired. First brand owned by the Group. Equity investment in IPCO.

2021

Licensed aquired

For Ed Hardy socks and underwear

2022

Licensed aquired

For NICCE socks/underwear and loungewear and Sea-Folly girls

2023

NICCE IP

acquired
Acquisition of the Nicce
IP in April 2023

True Investment

Investment by True in
August 2024. Ama
Singh exited the business

2024

Global expansion

Investment in a German distributor with deeper links into Germany, Austria and Switzerland.

Acquired the IP of Bench across the Americas

Hype IP acquired

Acquisition of the Hype IP in October 2024

Ed Hardy LogoFarah LogoMoney Logo0NICCE LogoSeafolly LogoJust Hype LogoSmith and Jones Logo
Ed Hardy LogoFarah LogoMoney Logo0NICCE LogoSeafolly LogoJust Hype LogoSmith and Jones Logo