In 2023 Apparel Brands acquired the brand IP for this iconic East London streetwear brand.
After a summer in Ibiza, founder Mitch believed in an opportunity to bridge fashion and music; curating casual streetwear and styles for all. With a London moniker, it exploded onto the scene and has grown in popularity over the last decade through community support, partnering with Key Accounts and accelerated efforts internationally.
Nicce emerged challenging the exclusivity of street style, bringing contemporary, clean-cut and minimal designs to a global community.
A youth streetwear label built on authentic connections with local networks, talent & artists. Rooted in sound & music. We grow with International communities, whilst embracing a local touch.
LOCALLY ROOTED GLOBALLY MINDED
Our consumer holds an active interest in clothing and are highly influencers by brands, celebs and friends. Engaging in music, fashion, media and sport, living social lifestyles fueled by high-level consumption.
Constantly communicating and sharing socially, they follow tastemakers, influencers, talent and celebrities across music, sport, fashion, TV, art and culture. They buy into the latest trends and savvy when it comes to brands.