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We have the European license for underwear, socks and loungewear for the brand, and it is our mission to stay true to the essence of Don Ed Hardy's original inspiration for his art and celebrate its history and beauty by creating dynamic lifestyle products.

Don Ed Hardy is considered by many to be the godfather of tattoo. His work offers timeless appeal

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At it's core, Ed Hardy is an alternative lifestyle fashion brand that celebrates the classic American tattoo as an art form in 2002, Hardy stepped into the fashion space when he licensed his art designs to be made into a clothing line.