In 2022 Apparel Brands acquired the license to sell Farah Underwear, socks and loungewear.
Farah has a long history but it lives in the present. We embrace our rich heritage, while making modern clothes for today's man.
Farah goes way back. Founded in Texas in 1920 it made workwear, so knows a thing or two about well constructed durable clothing. The brand caught fire when it came to the UK in the 1970’s. Famous for its hopsack canvas trousers , Farah played a key part in the style of Mods, Rude Boys and the 90’s indie music scene - each subculture making our signature Farah F Tab its own
The modern Farah collections focus on clean premium casual clothing that can be worn for most occasions and can become the cornerstone of any mans wardrobe.
Clothes that are accessible often fail to be distinctive too. But we believe originality is at the core of our collections: it’s all about paying attention to the subtleties of detailing, pattern and colour to give contemporary life to those wardrobe classics. We don’t do complicated. We do considered.
The late 60's and early 70's saw the growth of the brand in the UK. This is when we saw Farah and their signature slacks become a mainstay of youthful, fashion-minded individuals.
Farah hails from the US, but it’s heart is in the UK. It takes its inspiration from those style tribes past and present that have helped make British fashion so distinctive and influential, and of which Farah proudly remains a part today.