Acquisition of NICCE

UK streetwear brand Nicce has been acquired by Apparel Brands Ltd for an undisclosed sum. The East London-based company, founded in 2013, announced that the acquisition would bolster its wholesale business and expedite its e-commerce and international expansion efforts.

Apparel Brands Ltd CEO Peter Wood took to LinkedIn to express his enthusiasm about the acquisition, stating, “Nicce is a brand with a rich background within streetwear and youth lifestyle. Over the last 10 years, the Nicce team has built a strong business and continues to grow equity in the brand.”

Nicce, known for its street culture for both men and women, sees this partnership as a gateway to embedding itself within an established global operation. Wood added, “With Nicce becoming part of Apparel Brands Ltd, we will embed it within an established global operation with investment behind scale in supply chain and the ability to reach new markets.”

For Apparel Brands Ltd, acquiring Nicce aligns with their strategic priorities, particularly in diversifying their portfolio and enhancing premium product offerings. The acquisition is set to position both Nicce and Apparel Brands Ltd for robust future growth and market expansion.